<p>Filed under: <a href="http://www.autoblog.com/category/buick/" rel="tag">Buick</a>, <a href="http://www.autoblog.com/category/cadillac/" rel="tag">Cadillac</a>, <a href="http://www.autoblog.com/category/chrysler/" rel="tag">Chrysler</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/category/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/category/volkswagen/" rel="tag">Volkswagen</a></p><a href="http://www.autoblog.com/gallery/2010-cadillac-cts-sport-wagon/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/08/cts-sportwagon-maroon-f-3-4-630.jpg" alt="" /></a><br />
<div style="text-align: center;"><em><strong><small>2010 Cadillac CTS Sport Wagon - Click above for high-res image gallery</small></strong></em></div>
<br /><a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">The American Customer Satisfaction</a><a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007"> Index</a> for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen. <br /><br />Great news for American automakers? Great fodder for the marketing departments at least. <a href="http://www.autonews.com/article/20090818/ANA08/908189997/1292">Automotive News</a> (sub. req.) quotes Claes Fornell, the director of the MSU's National Quality Research Center as saying the great leap in customer satisfaction is, oddly enough, at least partially due to a huge drop in sales. Fornell says that the few people buying American cars are hardcore American car drivers, and are more likely to respond as satisfied to a survey.<br /><br />The good news, Fornell says, is that a smaller, more devoted group of buyers is more likely to be repeat buyers. In a <em><a href="http://www.nytimes.com/2009/08/18/business/18auto.html">New York Times</a></em> story, Fornell says, "In most cases that's not a good thing, to increase the satisfaction of their customers by losing them. But in Detroit's case, it's probably not that bad. It leaves them with a smaller, more satisfied customer base that they might be able to manage better and build from."<br /><br />In the study, Volkswagen was the most improved, bettering its placement by 6.2% from <a href="http://www.autoblog.com/2007/08/14/score-another-one-for-detroit-domestics-make-gains-in-customer/">last year</a>, and Ford jumped 5%. <br /><br />A <a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">table of scores</a> since 1996 is available <a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">here</a> and should be updated sometime today with 2009 numbers.<br /><br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/">2010 Cadillac CTS Sport Wagon</a></strong></p><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct012_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct013_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct014_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct001-1280_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct002-1280_thumbnail.jpg" alt="" title="" /></a></div><br />[Sources: <a href="http://www.autonews.com/article/20090818/ANA08/908189997/1292">Automotive News</a> and <a href="http://www.nytimes.com/2009/08/18/business/18auto.html">The New York Times</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/">Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 18 Aug 2009 11:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autonews.com/article/20090818/ANA08/908189997/1292>Read</a> | <a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19132291/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/#comments" title="View reader comments on this entry">Comments</a>
More...
<div style="text-align: center;"><em><strong><small>2010 Cadillac CTS Sport Wagon - Click above for high-res image gallery</small></strong></em></div>
<br /><a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">The American Customer Satisfaction</a><a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007"> Index</a> for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen. <br /><br />Great news for American automakers? Great fodder for the marketing departments at least. <a href="http://www.autonews.com/article/20090818/ANA08/908189997/1292">Automotive News</a> (sub. req.) quotes Claes Fornell, the director of the MSU's National Quality Research Center as saying the great leap in customer satisfaction is, oddly enough, at least partially due to a huge drop in sales. Fornell says that the few people buying American cars are hardcore American car drivers, and are more likely to respond as satisfied to a survey.<br /><br />The good news, Fornell says, is that a smaller, more devoted group of buyers is more likely to be repeat buyers. In a <em><a href="http://www.nytimes.com/2009/08/18/business/18auto.html">New York Times</a></em> story, Fornell says, "In most cases that's not a good thing, to increase the satisfaction of their customers by losing them. But in Detroit's case, it's probably not that bad. It leaves them with a smaller, more satisfied customer base that they might be able to manage better and build from."<br /><br />In the study, Volkswagen was the most improved, bettering its placement by 6.2% from <a href="http://www.autoblog.com/2007/08/14/score-another-one-for-detroit-domestics-make-gains-in-customer/">last year</a>, and Ford jumped 5%. <br /><br />A <a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">table of scores</a> since 1996 is available <a href="http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007">here</a> and should be updated sometime today with 2009 numbers.<br /><br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/">2010 Cadillac CTS Sport Wagon</a></strong></p><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct012_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct013_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct014_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct001-1280_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct002-1280_thumbnail.jpg" alt="" title="" /></a></div><br />[Sources: <a href="http://www.autonews.com/article/20090818/ANA08/908189997/1292">Automotive News</a> and <a href="http://www.nytimes.com/2009/08/18/business/18auto.html">The New York Times</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/">Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 18 Aug 2009 11:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autonews.com/article/20090818/ANA08/908189997/1292>Read</a> | <a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19132291/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/#comments" title="View reader comments on this entry">Comments</a>
More...
