<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a></p><div style="text-align: center;"><a href="http://www.autoblog.com/gallery/review-2010-ford-taurus-sho/#37"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview033_optb.jpg" alt="" /></a></div>
<div style="text-align: center;"><em><strong><small>2010 Ford Taurus SHO - Click above for high-res image gallery</small></strong></em></div>
<br /> In our review of the <a href="http://www.autoblog.com/model/taurus+sho">2010 Ford Taurus SHO</a>, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is bereft. Sure, it's powerful and plush and well appointed, but what makes it anything more than a Ford Taurus EcoBoost?<br /> <em><br /> Car and Driver</em> is claiming that inside sources have confirmed that Ford now agrees with our assessment. According to C&D, Ford used focus groups to help determine how differentiated the SHO should be from a standard Taurus, and when no consensus was found, they erred on the side of the caution - and lower cost - and gave the Taurus halo sedan only minor visual tweaks. <br /><br />After seeing how the new SHO has been received by critics and the public, Ford is reportedly preparing a substantial visual rework of the SHO for the 2012 model year. While no specifics were offered, the inside source did divulge that new wheels were a lock (modern slicers, please!). As to why they don't roll out these changes on the 2011 model, C&D suggests that it would look like Ford was admitting a mistake had been made if they reacted too quickly, and it also sounds as if some of the changes may require more than a model year to develop.<br /> <br /> <br /> <div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/">Review: 2010 Ford Taurus SHO</a></strong></p><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview000_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview001_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview002_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview003_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview004_thumbnail.jpg" alt="" title="" /></a></div><br /> [Source: <a href="http://blog.caranddriver.com/ford-taurus-sho-to-get-a-little-more-sho-wy-in-2012%20/">Car and Driver</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/">Not SHO-wy Enough? Ford reportedly working on tweaks to better distinguish range-topping Taurus</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 22 Sep 2009 11:27:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19169012/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/#comments" title="View reader comments on this entry">Comments</a>
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<div style="text-align: center;"><em><strong><small>2010 Ford Taurus SHO - Click above for high-res image gallery</small></strong></em></div>
<br /> In our review of the <a href="http://www.autoblog.com/model/taurus+sho">2010 Ford Taurus SHO</a>, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is bereft. Sure, it's powerful and plush and well appointed, but what makes it anything more than a Ford Taurus EcoBoost?<br /> <em><br /> Car and Driver</em> is claiming that inside sources have confirmed that Ford now agrees with our assessment. According to C&D, Ford used focus groups to help determine how differentiated the SHO should be from a standard Taurus, and when no consensus was found, they erred on the side of the caution - and lower cost - and gave the Taurus halo sedan only minor visual tweaks. <br /><br />After seeing how the new SHO has been received by critics and the public, Ford is reportedly preparing a substantial visual rework of the SHO for the 2012 model year. While no specifics were offered, the inside source did divulge that new wheels were a lock (modern slicers, please!). As to why they don't roll out these changes on the 2011 model, C&D suggests that it would look like Ford was admitting a mistake had been made if they reacted too quickly, and it also sounds as if some of the changes may require more than a model year to develop.<br /> <br /> <br /> <div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/">Review: 2010 Ford Taurus SHO</a></strong></p><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview000_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview001_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview002_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview003_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sho/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/2010taurusshoreview004_thumbnail.jpg" alt="" title="" /></a></div><br /> [Source: <a href="http://blog.caranddriver.com/ford-taurus-sho-to-get-a-little-more-sho-wy-in-2012%20/">Car and Driver</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/">Not SHO-wy Enough? Ford reportedly working on tweaks to better distinguish range-topping Taurus</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 22 Sep 2009 11:27:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19169012/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/09/22/not-sho-wy-enough-ford-reportedly-working-on-tweaks-to-better-d/#comments" title="View reader comments on this entry">Comments</a>
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