<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/chevrolet/" rel="tag">Chevrolet</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/hummer/" rel="tag">Hummer</a>, <a href="http://www.autoblog.com/category/mazda/" rel="tag">Mazda</a>, <a href="http://www.autoblog.com/category/mercury/" rel="tag">Mercury</a>, <a href="http://www.autoblog.com/category/saab/" rel="tag">Saab</a>, <a href="http://www.autoblog.com/category/subaru/" rel="tag">Subaru</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><a href="http://www.consumerreports.org/cro/cars/new-cars/news/2010/01/2010-car-brand-perceptions-survey/overview/brand-perceptions-ov.htm"><img hspace="0" vspace="4" border="0" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2010/01/crbrandsurvey.jpg" /></a>
<div style="text-align: center;"><em><strong><small>Consumer Reports 2010 Car Brand Perception Survey results just published</small></strong></em></div>
<br />
After one of the worst years ever for the auto industry, which automakers do you think came out of 2009 with an unsullied reputation? <em>Consumer Reports</em> just published its 2010 Car Brand Perception Survey and the results are a bit perplexing. Naming the manufacturers that slipped last year would probably be a piece of cake, but try to guess which ones came out ahead of their 2008 rankings. <br />
<br />
Before you try to guess, here are the ground rules. According to <em>CR</em>, "The scores reflect how consumers perceive each brand in seven categories: Safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green." Further, "The scores reflect consumers' total perception level of a brand across those categories, and not the actual qualities of the brand's individual vehicles."<br />
<br />
The overall top brands in the rankings were the usual suspects for the most part. <a href="http://www.autoblog.com/make/toyota/">Toyota</a> was tops (guess CR readers haven't heard about that <a href="http://www.autoblog.com/search/?q=toyota+acceleration&invocationType=wl-auto">sticky gas pedal thing</a>), followed by America's sole avoider of bankruptcy, <a href="http://www.autoblog.com/make/ford/">Ford</a>, then <a href="http://www.autoblog.com/make/honda/">Honda</a>. Somewhat surprisingly, <a href="http://www.autoblog.com/make/chevrolet/">Chevrolet</a> placed fourth - bankruptcy be damned. Carmakers improving by the largest percentage over last year were an equally mixed bag. Chevy and Ford improved quite a bit, but the company posting the biggest gain was <a href="http://www.autoblog.com/make/subaru/">Subaru</a>, which mirrored the <a href="http://www.autoblog.com/2010/01/05/by-the-numbers-2009-up-and-down-year-ends-down-for-most-editi/">success it had on the showroom floor</a> in 2009. <br />
<br />
Perhaps even more interesting were the bottom brands. Not surprisingly in these green-leaning times, <a href="http://www.autoblog.com/make/hummer/">Hummer</a> scored the lowest as a brand, followed closely by GM problem-child, <a href="http://www.autoblog.com/make/saab/">Saab</a>. The Swedish firm was actually tied, though, with Ford's forgotten brand, <a href="http://www.autoblog.com/make/mercury/">Mercury</a>, and shockingly, recent Ford divestiture, <a href="http://www.autoblog.com/make/mazda/">Mazda</a>. Dropping the most this year were luxury brands like <a href="http://www.autoblog.com/make/porsche/">Porsche</a>, <a href="http://www.autoblog.com/make/lexus/">Lexus</a> and <a href="http://www.autoblog.com/make/lincoln/">Lincoln</a>. How Porsche and Lexus dropped so much is a bit of a mystery, but <a href="http://www.autoblog.com/make/cadillac/">Cadillac</a> droppng 15 points was a real head-scratcher considering the success of the <a href="http://www.autoblog.com/tag/cts">CTS</a>.<br />
<br />
The complete survey is an interesting read, as are the full rankings. The top scorers in each category is particularly <span class="infl-inline"><span class="form-of superlative-form-of">revealing</span></span>. Before you click the source link below, though, try to guess where your favorite brands placed. You might be as surprised as we were.<br />
<br />
[Source: <a href="http://www.consumerreports.org/cro/cars/new-cars/news/2010/01/2010-car-brand-perceptions-survey/overview/brand-perceptions-ov.htm">Consumer Reports</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/">Toyota tops in CR brand perception study, Subaru, Ford, Chevy make gains</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 14 Jan 2010 15:56:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19316263/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/#comments" title="View reader comments on this entry">Comments</a>
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<div style="text-align: center;"><em><strong><small>Consumer Reports 2010 Car Brand Perception Survey results just published</small></strong></em></div>
<br />
After one of the worst years ever for the auto industry, which automakers do you think came out of 2009 with an unsullied reputation? <em>Consumer Reports</em> just published its 2010 Car Brand Perception Survey and the results are a bit perplexing. Naming the manufacturers that slipped last year would probably be a piece of cake, but try to guess which ones came out ahead of their 2008 rankings. <br />
<br />
Before you try to guess, here are the ground rules. According to <em>CR</em>, "The scores reflect how consumers perceive each brand in seven categories: Safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green." Further, "The scores reflect consumers' total perception level of a brand across those categories, and not the actual qualities of the brand's individual vehicles."<br />
<br />
The overall top brands in the rankings were the usual suspects for the most part. <a href="http://www.autoblog.com/make/toyota/">Toyota</a> was tops (guess CR readers haven't heard about that <a href="http://www.autoblog.com/search/?q=toyota+acceleration&invocationType=wl-auto">sticky gas pedal thing</a>), followed by America's sole avoider of bankruptcy, <a href="http://www.autoblog.com/make/ford/">Ford</a>, then <a href="http://www.autoblog.com/make/honda/">Honda</a>. Somewhat surprisingly, <a href="http://www.autoblog.com/make/chevrolet/">Chevrolet</a> placed fourth - bankruptcy be damned. Carmakers improving by the largest percentage over last year were an equally mixed bag. Chevy and Ford improved quite a bit, but the company posting the biggest gain was <a href="http://www.autoblog.com/make/subaru/">Subaru</a>, which mirrored the <a href="http://www.autoblog.com/2010/01/05/by-the-numbers-2009-up-and-down-year-ends-down-for-most-editi/">success it had on the showroom floor</a> in 2009. <br />
<br />
Perhaps even more interesting were the bottom brands. Not surprisingly in these green-leaning times, <a href="http://www.autoblog.com/make/hummer/">Hummer</a> scored the lowest as a brand, followed closely by GM problem-child, <a href="http://www.autoblog.com/make/saab/">Saab</a>. The Swedish firm was actually tied, though, with Ford's forgotten brand, <a href="http://www.autoblog.com/make/mercury/">Mercury</a>, and shockingly, recent Ford divestiture, <a href="http://www.autoblog.com/make/mazda/">Mazda</a>. Dropping the most this year were luxury brands like <a href="http://www.autoblog.com/make/porsche/">Porsche</a>, <a href="http://www.autoblog.com/make/lexus/">Lexus</a> and <a href="http://www.autoblog.com/make/lincoln/">Lincoln</a>. How Porsche and Lexus dropped so much is a bit of a mystery, but <a href="http://www.autoblog.com/make/cadillac/">Cadillac</a> droppng 15 points was a real head-scratcher considering the success of the <a href="http://www.autoblog.com/tag/cts">CTS</a>.<br />
<br />
The complete survey is an interesting read, as are the full rankings. The top scorers in each category is particularly <span class="infl-inline"><span class="form-of superlative-form-of">revealing</span></span>. Before you click the source link below, though, try to guess where your favorite brands placed. You might be as surprised as we were.<br />
<br />
[Source: <a href="http://www.consumerreports.org/cro/cars/new-cars/news/2010/01/2010-car-brand-perceptions-survey/overview/brand-perceptions-ov.htm">Consumer Reports</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/">Toyota tops in CR brand perception study, Subaru, Ford, Chevy make gains</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 14 Jan 2010 15:56:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19316263/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/01/14/toyota-tops-in-cr-brand-perception-study-subaru-ford-chevy-ma/#comments" title="View reader comments on this entry">Comments</a>
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