<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUVs</a>, <a href="http://www.autoblog.com/category/trucks/" rel="tag">Trucks/Pickups</a>, <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossovers/CUVs</a>, <a href="http://www.autoblog.com/category/chrysler/" rel="tag">Chrysler, LLC.</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivals
misfortune"><img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/04/ford_badge.jpg" /></a><br /><br />Is that 'B' as in bankruptcy or 'B' as in bailout? Probably 'B' as in both. Regardless of the buzzword you choose to slap on the respective situations <a href="http://www.autoblog.com/category/gm/">General Motors</a> and <a href="http://www.autoblog.com/category/chrysler/">Chrysler</a> find themselves in, it's not good, and Ford realizes this fact just as clearly as the rest of us. In response, the Blue Oval has embarked on a new plan to pick up as much market share as possible.<br /><br />In an internal memo sent to Ford dealers in New York, the automaker laid out a new incentive that would pay current owners of Dodge, Chrysler or Jeep vehicles an extra $1,000 - in addition to whatever Customer Cash, Bonus Cash and 0% APR is already available - to trade in their current rides for a new SUV, pickup or crossover from Ford.<br /><br />As <a href="http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune">pointed out</a> by <em>Detroit News</em> columnist Daniel Howes, this tactic is a bit of a slippery slope for Ford. Although the Dearborn-based automaker has yet to seek out or accept any financial assistance from the government, a bankruptcy at either General Motors or Chrysler could put a major dent in Ford's own perilous financial footing. Still, Ford will take all the sales it can get.<br /><br />[Source: <a href="http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune">Detroit News</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/">Ford counting on the "B" word to score conquest sales</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 17 Apr 2009 10:57:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune>Read</a> | <a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/1519538/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/#comments" title="View reader comments on this entry">Comments</a>
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misfortune"><img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/04/ford_badge.jpg" /></a><br /><br />Is that 'B' as in bankruptcy or 'B' as in bailout? Probably 'B' as in both. Regardless of the buzzword you choose to slap on the respective situations <a href="http://www.autoblog.com/category/gm/">General Motors</a> and <a href="http://www.autoblog.com/category/chrysler/">Chrysler</a> find themselves in, it's not good, and Ford realizes this fact just as clearly as the rest of us. In response, the Blue Oval has embarked on a new plan to pick up as much market share as possible.<br /><br />In an internal memo sent to Ford dealers in New York, the automaker laid out a new incentive that would pay current owners of Dodge, Chrysler or Jeep vehicles an extra $1,000 - in addition to whatever Customer Cash, Bonus Cash and 0% APR is already available - to trade in their current rides for a new SUV, pickup or crossover from Ford.<br /><br />As <a href="http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune">pointed out</a> by <em>Detroit News</em> columnist Daniel Howes, this tactic is a bit of a slippery slope for Ford. Although the Dearborn-based automaker has yet to seek out or accept any financial assistance from the government, a bankruptcy at either General Motors or Chrysler could put a major dent in Ford's own perilous financial footing. Still, Ford will take all the sales it can get.<br /><br />[Source: <a href="http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune">Detroit News</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/">Ford counting on the "B" word to score conquest sales</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 17 Apr 2009 10:57:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.detnews.com/article/20090416/OPINION03/904160374/1148/AUTO01/Ford+banks+on+its+rivalsmisfortune>Read</a> | <a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/1519538/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2009/04/17/ford-counting-on-the-b-word-to-score-conquest-sales/#comments" title="View reader comments on this entry">Comments</a>More...
