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REPORT: Ford looking for younger Mustang Sallys with new product lines

wickedstangs

wickedstangs

Chula Vista, CA
Staff member
Administrator
<p>Filed under: <a href="http://www.autoblog.com/category/convertibles/" rel="tag">Convertibles</a>, <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupes</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Sports/GTs</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/04/2009-mustang-warriors-in-pink-ed-580.jpg" alt="" /><br /><br />Ford has 45 years of <a href="http://www.autoblog.com/2009/03/18/review-2010-ford-mustang-gt/">Mustang</a> domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang." <br /><br />Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded <strike>glue stick</strike> t-shirt helps to foster more interest, then it can't be half bad, right?<br /><br />You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million. <br /><br />[Source: <a href="http://www.horsetalk.co.nz/news/2009/04/082.shtml">Horse Talk</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/">REPORT: Ford looking for younger Mustang Sallys with new product lines</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 15 Apr 2009 11:29:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.horsetalk.co.nz/news/2009/04/082.shtml>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1517380/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/#comments" title="View reader comments on this entry">Comments</a>


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fastsleeper

fastsleeper

Why ya treat me like that?
wickedstangs said:
<p>Filed under: <a href="http://www.autoblog.com/category/convertibles/" rel="tag">Convertibles</a>, <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupes</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Sports/GTs</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/04/2009-mustang-warriors-in-pink-ed-580.jpg" alt="" /><br /><br />Ford has 45 years of <a href="http://www.autoblog.com/2009/03/18/review-2010-ford-mustang-gt/">Mustang</a> domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang." <br /><br />Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded <strike>glue stick</strike> t-shirt helps to foster more interest, then it can't be half bad, right?<br /><br />You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million. <br /><br />[Source: <a href="http://www.horsetalk.co.nz/news/2009/04/082.shtml">Horse Talk</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/">REPORT: Ford looking for younger Mustang Sallys with new product lines</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 15 Apr 2009 11:29:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.horsetalk.co.nz/news/2009/04/082.shtml>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1517380/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/#comments" title="View reader comments on this entry">Comments</a>


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Seeeeeeeeee? What'd I say? Using horses with the car works. Females love horses and Mustang cars. I've wanted a horse and a Mustang car since the age of three. Finally got the most perfect Stang for me. Workin' on gettin' the horse.:ridinghorse: :)
 
Fighting Sailor

Fighting Sailor

San Angelo TX
There is no doubt that the Mustang has alot of feminin appeal... ford has marketed the mustang (especially the baseline V6) targeting young women since day one. Fact is the Mustang can be whatever you want it to be, hence it has such a wide appeal.
 
E

ears

Well-Known Member
ha i beat you all by a long shot!!! im 21,,,,,,,, and im really 21, so wat now!!!!! and ive got the baddest snake here!!! ha!!! owned!!!
 
E

ears

Well-Known Member
any way on a diff note, i think they should do the same for little boys, i know i loved the stang ever since my little brother told me that he dreamed of having one. then i looked and noticed that the stangs are the baddest cars on the road!!! i think itd be awsome, i know id buy it all for my son, even if he grew up to hate ford!!! id buy it and keep it for myself if that was the case actually!!!! ya know sit in the drive way at my house driving one of those electric mustangs around,,, knees up by my ears, ears down by the doors, itd be bad ass dude!!!
 
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